Amsterdam – ‘The fun – and challenging – thing about my job is that we don’t have a brand DNA,’ says Ave Bradley, seated in the lobby of Kimpton De Witt. She’s the global senior vice president and design and creative director of US-based Kimpton Hotels, and this is her first project outside of her home country. Back in the States, six additional Kimptons will open before the end of the year, and venues in Paris and Asia are in the works.
Each hotel draws on its specific location, which means Kimpton is ‘open to lots of different buildings, cities and neighbourhoods’. In Amsterdam, Bradley was presented with a particularly curious case: large 1980s buildings that encase smaller historical houses, one of which was the childhood home of Dutch playwright P.C. Hooft.