'℃ (도씨)'는 수도권에서 캡슐 호텔 체인 "9h(9시간)"을 운영하는 회사가 런칭한 새로운 비즈니스를 말한다. 9h호텔은 환전 재설계된 캡슐호텔인데, 현대의 캡슐호텔에 새로운 이미지를 제공하기 위해 완전 새로운 새 캡슐을 제작했고, 기존 캡슐호텔을 완전히 개조하였다. 복고풍 디자인의 기존 캡슐 색상을 처리하기가 다소 어려웠지만, 기존 캡슐의 이미지를 없ㅅ애기 위해 내부색상은 기본으로 사용했고, 기존 건물에 없었던 사우나를 추가하였다. 결과적으로 ℃의 정체성은 '캡슐+사우나'라는 조합으로 확립하여 의도적 이미지를 재창조했다.
"℃ (Do-C)" is a new business launched by nine hours, a company running a capsule hotel chain "9h (nine hours)" in the Tokyo metropolitan area. While the 9h hotels offer a new image of a contemporary capsule hotel by completely redesigning and building new capsules from scratch, the company decided to take a different approach in designing ℃ and asked us to renovate an existing capsule hotel. Our design aims to eradicate the image of the old capsule hotel by changing the interior and surroundings, while keeping the existing capsules as they are. The color of the existing capsules –– an old-fashioned beige reminiscent of the retro design period –– was rather difficult to handle, but we intentionally used it as a base color for the interior to eradicate the impression of the existing capsules. In Japan, people often stereotypically associate capsule hotels with saunas due to the conventional style of capsule hotels in the past. The existing building was actually not equipped with saunas, but we intentionally recreated the stereotypical image by adding saunas there, while eradicating the conventional impression, to establish a powerful combination of capsules and saunas representing the identity of ℃.
The sauna was originally imported from Finland to Japan, which later evolved locally and a distinct combination of the sauna and cold bath for cooling down was established. Cooling down process is very important when using a sauna. Here shower faucets called "Warm Pillar" (manufactured by TOTO) with a temperature controlling function are used for cooling down. The method called "löyly", which is common in Finland, is adopted to create authentic saunas.
The space connecting the shower room and the sauna area is entirely finished with clear FRP (fiber reinforced plastic) from floor to wall to ceiling for waterproofing.
In addition, the existing surface finishes on the stairs in front of the building were completely removed to expose the structural members, which were then repainted with anti-corrosive paint for maintenance. The entire building was also painted in the same color as the anti-corrosive paint, which was designated as the signature color.
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