kengo kuma creates enchanted forest pop-up inside valextra's milan store

for fall/winter 2018 valextra invites japanese architect kengo kuma to create an enchanted forest inside its retail store on milan’s via manzoni. featuring raw, sectioned planks of cedar wood alternated with mirrored surfaces throughout the space, the forest is kuma’s answer to the stress of urban life and an aesthetic vision that offers an enchanted experience.


peculiar flora and fauna enlivens the space using a natural palette enriched with pops of colour and charming details. this forms the back drop for the valextra‘s iconic handbags perched on single shelves and dotted around the store like inhabitants of their own fairytale space.





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