*부띠크 샵 [ Esrawe Studio ] Xinú Marsella
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Esrawe Studio-Xinú Marsella
아메리카 대륙의 풍요로움에서 영감을 받은 향수 및 홈 프래그런스 브랜드 시누 마르셀라가 멕시코시티의 번화한 후아레스 지역에 에스라웨 스튜디오와 카데나 컨셉의 새로운 부티크를 선보입니다. 과거 자동차 정비소를 리테일 공간으로 탈바꿈한 이 부티크는 일반적인 관습에서 벗어난 독특한 디자인으로 꾸며졌습니다. 이 콘셉트는 자연, 디자인, 건축을 완벽하게 조화시켜 빈 공간에 생명력을 불어넣고 이웃에게 정원을 선물하는 데 중점을 두어 총체적인 경험을 선사합니다. 이 부티크는 도심 속 녹색 오아시스 역할을 하며 공공 공간, 소매점, 녹음이 우거진 주변 환경의 구분이 미묘하게 사라지는 독특한 환경에 방문객을 몰입하게 합니다. translate by DeepL
esrawe and cadena compose circular wooden pavilion for xinú’s fragrance boutique in mexico
Xinú Marsella, a fragrance and home scent brand inspired by the abundance of The Americas, reveals its new boutique by Esrawe Studio and Cadena Concepts in the flourishing Juarez neighborhood of Mexico City. Transforming a former car mechanical workshop into a retail space, the unconventional design departs from typical norms. The concept centers on gifting a garden to the neighborhood, breathing life into a vacant space by seamlessly blending nature, design, and architecture to create a holistic experience. The boutique serves as a green oasis in the city, immersing visitors in a unique environment where distinctions between public space, retail, and lush surroundings subtly dissolve.
The collaborative team by Esrawe Studio and Cadena Concepts explores an introspective design approach, bridging the gap between urban life and the natural world. A wooden pavilion, symbolizing innovation and generosity, gracefully occupies the lot. Surrounding this architectural piece is a living garden, a testament to the brand’s dedication to plants and nature. The pavilion, supported by an authentic brand narrative, unfolds as a contemplative journey, inviting guests to explore a universe characterized by simplicity and the fragrant symphony of nature, alongside Xinú’s distinctive products and scents.
The radial axis of the wood pavilion guides visitors through a sensorial journey, connecting with the surrounding garden. This arrangement allows the periphery to fully embrace the botanical realm, creating correlations between scents, candles, incense, home products, and the vibrant landscape. Beyond being a store, the pavilion showcases the synergy between handmade luxury, nature, design, and craftsmanship embedded in the olfactory arts.
name: Xinú Marsella
concept and experience: Esrawe Studio | @esrawestudio + Cadena Concepts | @cadenaconcepts
architecture and interior design: Esrawe Studio
display and artwork design: Cadena Concepts
area: 236.75 sqm
design team: Heisei Carmona, Nuria Martin, Laura Vela, Ángel Durán, Raúl Araiza, Rodrigo Romero, Pablo Ávila
visualizations: Yair Ugarte
scalemodels: Alejandro Uribe, David Díaz
carpentry: Micmac
structure: Sergio López
installations: JLC Remodelaciones
landscaping: Arturo Flores
lighting: Lighteam
location: Juárez, Mexico City
photography: Alejandro Ramírez Orozco | @alejandro_ramoroz
from designboom