자동차 브랜드 '미니'의 하우징 프로젝트는 부족한 도심주거 해결과 자사 브랜드 이미지 적용에 있다. 마이크로 하우스 개념의 30m2면적에 모듈화된 수납과 선반 그리고 내장된 편의시설이 준비된다. 여기에 이동성 (자동차 회사 다운 발생이다.)이 더해져 공유주거의 기본타입을 제안하게 된다. 주거의 소유와 정주보다 공유와 이동성에 초점을 맞춘다.
car brand MINI has developed a concept for shared urban living and is "seriously exploring" how it can apply its brand values to help solve the housing shortage.
The MINI Living installation in Milan includes a 30-square-metre apartment that could form part of a "micro-neighbourhood" of living spaces, with shared facilities within a larger residential building.
"This is a concept but we're very seriously exploring urban living and the effects of it," said Esther Bahne, head of brand strategy and business innovation at MINI.
"We live in Munich and living is a big problem, and we think with our design competence and our really creative thinking we can contribute to that."
Designed by Japanese architects from ON design, the wood-clad apartment features fold-out shelving modules that act as walls.
Amenities such as a kitchenette, workbench and music system are incorporated into these modules. When occupants want to be social, they can open them outwards and share their built-in facilities with other residents.
If the resident wants some privacy, the adaptable walls engineered by Arup can be shut to create a closed space again.
Shared living – or co-living – solutions are suddenly a hot topic as the shortage of affordable high-quality housing in cities forces people to explore alternatives to property ownership or traditional flat shares.
Bahne said that MINI's project was driven by research into its customers, who identified housing as a key concern.
"The MINI is a very urban car, and customers kind of want us to come up with products and services that fit into their lives, and mobility is only one aspect of that life," she told Dezeen.