* 종이박스 설치물 [ March Studio ] Aesop at Merci

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4500개 박스
4500개의 박스가 물결치며 올라가네요.
아주 단순한 로직으로 패러매트릭한 설치물 못지 않은 효과가 보이네요.
우리가 흔히 반복적으로 접하는 일상속에서의 오브제들이
조금 다른 생각으로 이렇게 새로운 것으로 창조될 수 있다는 것이
이 프로젝트의 큰 컨셉이네요.
Melbourne practice March Studio have trapped 4500 cardboard boxes behind netting in this store for Australian skincare brand Aesop.

Located within Parisian concept store Merci, the installation uses the brand’s own packaging in an undulating installation that rises up one wall and spreads across the ceiling.
See also: Aesop store in Singapore by March Studio.
Photographs are by Louise Baquiast.

The following information is from Aesop:


merci is housing the Australian cosmetics brand Aesop for a spectacular installation in the Orangerie from 18th of December.

For merci, Aesop founder Dennis Paphitis challenged Australian architect Rodney Eggleston to imagine an original installation for the space. The project is emblematic of Eggleston’s play on repetition and the elevation of everyday objects from commonplace to statement.

Rodney Eggleston, founder of March Studio, is an Australian architect of 29 years who lives and works in Melbourne. He began his career with Rem Koolhas and has worked in partnership with Aesop for 7 of the brand’s signature stores, most recently Aesop Saint-Honoré, which opened in September at 256, rue Saint-Honoré, Paris.

The installation consists of 4500 cardboard shippers and 40m2 of netting.

from  dezeen

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