French designer
Nicolas Vrignaud
has designed the signage for a building comprising a fashion school,
shopping centre, exhibition hall and restaurants on the banks of the
Seine in Paris.
Created for the development (called DOCKS en Seine) by architects
Jakob+MacFarlane, the signs wrap around the existing concrete structure.
Vrignaud designed the project in collaboration with architect Lorenzo Ascani and graphic designer Fanny Naranjo.
Here’s some more information from Vrignaud:
–
The signage intervention in the building DOCKS en Seine plays with the usual needs of signage and with the context.
The building is a sign. It participates in the urban renewal of the
13th district of Paris and it becomes one moment along the Seine, as a
sequence, a cursor.
This signage project is based on this idea of sequence and also on the idea of promenade, of wandering.
The preconception of this signage project is to punctuate this
horizontal movement by “beacons”, and to create a declension on four
levels since the access at the bank level of the Seine towards the
rooftop.
The fact of preserve and renovate the existing building keeping the
concrete structure offers the support of the signage system, which is
as a moulding of this structure, to create a new relation with the
architecture.
It takes place at different points: circulation, shop, communication, etc.
These moulds called “plugs”, are separated from their support to
become independents. Every plug is unique. They are grouped by type
according to their application.
The plugs are used like billboards all along the building, and the
graphic design, in opposition to the Plugs, could evolve according to
the visual identity.
DOCKS en SEINE, Cité de la Mode et du Design
Shops, restaurants, fashion school, exhibition hall.
Quai d’Austerlitz, Paris 13
12400 m2
Architects : jakob & MacFarlane
Signage design : Nicolas VRIGNAUD (with Lorenzo Ascani architect, & Fanny Naranjo Graphic designer)
client : Icade
–
from dezeen
