DANISH CRAFTS IN ZONA TORTONA

Denmark has a proud design history, but the great masters of the past such as Arne Jacobsen, Hans J. Wegner and Poul Kjærholm have also overshadowed their young successors. This is no longer the case. A new generation of creative and skilled craftspeople and designers have demonstrated that they are capable of taking up the mantle.

14 of these innovative and talented craftspeople and designers have been handpicked to participate in DANISH CRAFTS’ exhibition MINDCRAFT10. All the participating craftspeople and designers have been asked to create completely new works that reflect their unique knowledge of materials and materiality. The unique value that is generated when the right material interacts with the right form at the right time makes a significant difference and is of vital importance to the lifetime and meaning of a product.

The result is 12 powerful works that highlight the tremendous renewal and genuine craft value that characterize the field today. Originality, an explicit urge to experiment and an outstanding sense of materiality are the essence of the works of this year’s MINDCRAFT.

Would you mind?

Is it possible to live a decent life without a walk-in closet, as for instance the Danish textile designer Isabel Berglund asks?
By asking the simple question: Would You Mind? the exhibition asks us to consider the questions raised by her and by the other Danish craftspeople and designers.

Among them ceramist Louise Hindsgavl, whose chair The Pet addresses our fascination with pets and questions the way we relate to them. In other words, the exhibition asks us to consider many of the absurdities of everyday life and society that we have more or less come to take for granted and consider normal.

Thus, MINDCRAFT10 is an exhibition that probes our conscience, appeals to us and challenges us, compelling us to consider and address the messages conveyed by the works and to answer the questions they raise.

from  dagensdesign