London Design Festival 2010: London brand
Uniform Wares have launched their second collection of watches – come and try one on at our
Dezeen Watch Store pop-up at the
The Tramshed in east London this week.
Called 200 Series Calendar Wristwatch, the product has a calendar,
leather strap and stainless steel case in a PVD coated, brushed or
polished finish.
Dezeen Watch Store pop-ups continue until Sunday 26 September at
Skitsch, 270 Brompton Road, London SW3 and
The Tramshed, 32 Rivington Street, London EC2A.
See also:
Uniform Wares’ first collection in our earlier story
All our stories about the London Design Festival
More about Dezeen Watch Store
All our stories about watches and clocks
The information that follows is from Uniform Wares:
UNIFORM WARES 200 SERIES CALENDAR WRISTWATCH
Today sees the launch of Uniform Wares’ new 200 Series Calendar
Wristwatch model. This is the company’s second major collection that
embodies the Uniform Wares minimal aesthetic while demonstrating the
progression of the brand offering. The 200 Series watch features a 40mm
aircraft grade stainless steel case in PVD coated, Brushed or Polished
finishes as well as an Italian calf leather strap and Swiss made ETA
calendar movement.
Designed as a continuation of the 100 Series Wristwatch, this unisex
timepiece references the classic engineering of machine gauges and
industrial equipment used in the leather working process. The design
focuses on the mix of traditional wrist watch materials and finishes
with a contemporary form. The 200 Series is available in five finishes;
Brushed stainless steel with Cherry leather strap, Polished stainless
steel with Slate grey strap, Rose Gold PVD with Antique brown strap and
Gun Metal grey PVD with Tan strap and Black PVD with Black strap. The
Gun Metal model is exclusively available through the Uniform Wares
website.
The 200 Series collection looks to embody our company ethos and
represent the growth of the brand offering. says company co-founder and
designer, Patrick Bek. With more models due for release before
Christmas, Uniform Wares continues to produce in limited quantities to
ensure that their offering is as uncommon as it is unique.
Other detailing includes 316L stainless steel case, Swiss made ETA
956.412 movement +/- 20 sec per month accuracy, hardened mineral
crystal face, Italian calf leather strap, 5 ATM water resistance, 54
month battery life and 1 year manufacturers warranty.
Uniform Wares produces timepieces intended for everyday use by
individuals with an eye for meticulous design details. Their products
have an intentionally pared down form that is characterised by distinct
form, materials, colour and surface finish. The Uniform Wares aesthetic
has been tailored with longevity in mind; they believe that a product
should have a practical and visual permanence.Each of their timepieces
are designed at the Uniform Wares London office.
from dezeen
