만드는 휴먼스페이스 만들기:
감각적인 직선과 곡선의 미학으로
감겨 있는 순백색의 공간은
마치 호텔의 로비나 고급 클럽하우스의
라운지를 보는 듯하다.
이것은 건축가 말한 것처럼 고객과 은행의
물질적인 거리는 물론 심리적 거리까지
허물어 생활 속의 은행으로 다가갈려는
커다란 마케팅 포지셔닝의 일환으로
계획되었다.
아직 우리나라의 국*은행이나 우*은행에서는
찾아 보기 힘들지만 아마 이 포스팅을 본다면
한번더 생각을 해보지 않을까 싶기도 하다..(절대 나만의 생각?)
벽면에 도트패턴으로 형상화된 인물들은
은행의 역사와 관련 깊은 인물들로 구성하여
자연스럽게 은행에 대한 호기심으로
사람들을 이끈다.
언제부턴가 우리가 패셔너블한 공간에 많이 사용하는
직선의 각도와 곡선의 크기를 볼 수 있다.
분명 적정 비례와 기능을 고려한 디자인이겠지만
나에게는 조금 세고 조금 덜 멋지다.
Financial institutions once occupied the most prestigious and opulent buildings and locations in every city and town. They oozed intimidation, grandeur and wealth. Then banks became nameless and faceless boxes, one or more in every block, just like franchised fast-food chains. And then it seemed we’d soon have no physical banks at all, only banking machines and online banking.
But now we are starting to see banks that seem to want to talk to us again. It seems that they want to make us feel welcome, actually wanting to appeal to customers again.
The new financial spaces are designer banks that look more like five-star hotel lounges, bars or nightclubs than the boring boxes banks have become.
Our recent examples of cool banking environments — from retail spaces to offices — have come from Paris, Milan, Moscow, Melbourne, Sydney and Amsterdam.
The latest of these designer banks is the Raiffeisen Bank’s flagship in Zurich designed by design co-operative NAU with associate team of DGJ (Zurich.)
The goal of this white space-agey environment is to break down the physical and emotional barriers between customers and staff. Stern tellers and three-piece-suited bankers behind high counters and glass walls, and accessible only through little windows like jailbirds — these are things of the past.
In this new world of banking, customers are invited to learn more about
the bank’s services and products though interactive touch screen
tables, while surrounded by digitally produced massive portraits of
prominent past residents of the area.
We assume the staff members are equally stylish in attire and grooming
as it is tough to imagine bespectacled tellers or portly pin-striped
bankers in this environment. - Tuija Seipell
from thecoolhunter