네덜란드 드룩 디자인과 함께합니다.
그들의 우아하고 현대적인 디자인을 가까이에서 볼수 있는 드룩호텔은
탈 호텔, 탈 리조트를 지향하며 도심 속에 색다른 휴양공간을 제안합니다.
In the past few years, forerunners in the niche hospitality business
have been tripping over each other in their attempts to create the next
“un-hotel.” Their goal has been to take the mind-numbing sameness of
resorts and big hotels, and the litany of empty and unbroken service
promises, out of hotel stays by creating unusual overnight accommodation
and unexpected twists.
Many are geared toward the in-the-know frequent traveller who appreciates design, art and pop culture. Themed rooms, completely personalized hotel stays, unexpected common areas, unusual pairings of boutiques, restaurants, art and rooms have all resulted from this un-hotel wave.
Two weeks ago, people who love all things Droog gained their own example of this. They now have yet another reason to fly to Amsterdam as they now can stay the night – if they are extremely lucky - at Hôtel Droog’s singular guest room.
Hôtel Droog is the Droog brand’s first foray into the hospitality
business, if that’s what this emporium of fashionably cool shops should
be called. It is perhaps more like a funky little department store and
less like a hotel.
Drawn in by the mid-century modernist Scandinavian undertow, guests of
Hôtel Droog are in for much more than overnight accommodation. The hotel
part of Hôtel Droog is more of a clever afterthought than the main
attraction as it consists of only one suite, located on the topmost
floor of the 17th century building, the former home of the city’s
textile guild.
In addition to the guest suite, the 700 square meter (753 sq.ft) space that is Hôtel Droog includes, in an all-white casings, a Droog store offering the staples by the Droog designers, a fashion store K A B I N E T created by Amsterdam-based Ferry van der Nat, a Cosmania cosmetics boutique and also a product display area for Weltevree.
Resting from their spending spree, guests without the privilege of a suite upstairs can rest in the dining room or in the fantastic garden created by Claude Pasquer and Corrine Detroyat, the darlings of the Chaumont Garden Festival. We bet the Hôtel Droog concept has staying power and we envision additional suites, possibly in the nearby buildings
from thecoolhunter