손님들의 출입구 방향을 향해 일정한 각도로 돌려진 상품의 디스플레이는 손님을
환영하는 인사와 쇼핑을 원활하게 도와주는 시각적 효과를 제공한다.
건강보조 식품을 판매하는 나낙 리테일샵의 독특한 진열방식은
수평으로 연속되는 선반과 직교하는 수직 판넬-황금색 버티컬 우드판넬-로 모듈화 및 유닛화 된다.
황금색 버티컬 우드판넬은 상품의 진열방식에 따라 각도의 조절, 모듈간극의 조정이
가능하도록 디자인되어 플렉서블하면서도 효용성 높은 공간활용을 가능케 한다.
reviewed by SJ
Brazilian architecture practice MACh Arquitetos, in collaboration with Mobio Arquitetura’s Gabriel Castro, have recently completed the Emporium Nanak, a retail space with a small cafe in Belo Horizonte, Brazil.
Seeking to encourage a healthy, balanced lifestyle, the project combines exposure and concealment of products on sale. A fixed, oblique permits full vision of the products for incoming visitors, concealing them when viewed from the opposite angle. “This feature guarantees a certain tranquility and silence, making the space more enjoyable for those who want to have a tea in the centre table”, state the architects.
MACh Arquitetos: Empório Nanak
Location: Avenida Bandeirantes, Belo Horizonte, Brazil
Architects: MACh Arquitetos – Fernando Maculan and Mariza Machado Coelho
Associate architect: Gabriel Castro (Mobio Arquitetura)
Graphics: Designlândia
Contractor: Armtec
Carpentry and joinery: Marcenaria Londrina
Completion: 2012
Area: 40 square metres
The products display grid allows for flexibility of use and adaptability: horizontal supports can be added at all times, subdividing pre-existing modules. This solution provides unity to a varied range of products on sale.
The panels that clad the walls reference Nanak Emporium’s logo, which in turn references in the iconography present at the Golden Temple in Amritsar, a shrine of Sikhism — the space was named after Guru Nanak Dev, a reference among practitioners of Sikhism.
Raw materials are prioritised throughout the space: concrete floor and ceiling, wood paneling on shelves, doors and walls. The yellow-hued wood takes on a golden glow, and seeks to act as a common background to all products. A simple LED system highlights the walls, contributing to product visualisation. General lighting is provided by a metal tube and light bulb.
from domusweb