*오피스 퍼니처 haworth + patricia urquiola collaborate on office furniture

haworth focuses its research on office interiors and people's interactions and behaviors within the agile workplace environment, addressing employees needs through the development of flexible architecture and furniture solutions that enhance one's productivity levels, as well as strengthening community and collaboration amongst staff. at NEOCON 2013, the american manufacturer announced the beginning of a long-term partnership with patricia urquiola which will see them concentrate on creating a portfolio of products that centre on new ways of working. particular emphasis will be put on shaping a number of casual meeting and gathering spaces of various sizes, bringing together interior components, furniture and technological elements for different commercial applications. the first installment, sees the conception of a sofa family, seating pieces, small tables and configurable screening elements.

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'patricia’s design endeavors span a wide range of both subject matter and scale, making the prospects of creating holistic work environments, infused with studio urquiola’s sensitivity, freshness and sensibility, very exciting,' said jeff reuschel, global design director for haworth.  'together, our goal is to discover and develop a new landscape for today’s and tomorrow’s workers.'

 

'we are working on a landscape of elements that can live as single pieces with different functions, or integrated in an open system,' said patricia urquiola. 'with common characteristics of softness, visual and tactile, and adaptability. creating a comfort zone, a behavioral state, in relation with incoming and out coming interactions. you can decide when and how to step in, to seek an anxiety neutral condition, a steady level of performance, security. also, decide when to step out. hopefully, taking with you a virtual comfort zone with mental boundaries.'

from  designboom