*벤츠를 만나는 즐거움 [ franky claeys ] WY restaurant elevates the mercedes experience

벨기에 디자이너 프랭키 크레이스의 감각적인 손길로

완성된 WY레스토랑은 새로운 라이프 스타일을

지향, 표현하는 공간으로 구성된다.

mercedes와 관련된 소품의 독특한 경험을

이끄는 인테리어 디자인은 mercedes SL65AMG의

아이텐티한 블랙과 오렌지를 베이스로

mercedes가 추구하는 디자인을 공간 속에 전개한다.

첨단 테크놀로지와 감각적인 디자인의 만남으로

보는 즐거움, 맛보는 즐거움 그리고 이러한 것들이 한데

조화를 이루며 어우러진 공간을 만끽한다.

reviewed by SJ

belgium designer franky claeys has created an in-house restaurant that enhances the mercedes experience beyond cars and paraphernalia. located at the grand sablon in the heart of brussels, the brief from mercedes belgium was for an overall lifestyle affair - representing the high quality the car company is known for. the design concept for 'WY restaurant' is based on an orange and black version of the mercedes SL 65 AMG series. run by a two star michelin chef the  kitchen is a stainless steel heaven, that provides both food and entertainment for the guests. the back wall of the kitchen is clad with huge video screens, which not only feature promotional videos, but also fed live streams of the meal preparation. the technologically advanced restaurant has high tech plasma screens and iPads that display the menu and a custom designed app allows restaurant goers to sure the experience with friends. every element of the design from the logo to the serving trays and even the food photography was specially commissioned, adding to this brasserie de luxe experience. lighting artist matilde alessandra developed three installations that playfully refer to the brand's iconic star logo.

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from  designboom