더치 골드, 그 화려함에 대하여. 이번 프로젝트에게 은유는 필요없다. 직관적인 터치만일 존재할 뿐이다. 그리고 이를 통해 전달된 의사는 소비자의 시선을 사로잡는, 동선을 유입시키는 매개체로 적용, 상업공간의 목적성을 충실히 수행한다. 29명의 금판매자와 금세공사를 위한 상공간은 네덜란드 Beverwijk의 거대한 인도어 마켓 동측 끝단부 '골드스트리트'에 위치한다. 35미터 길이의 독특한 외형은 한눈에 보기에도 '금을 형상한 것과 같은 뉘앙스로' 이곳을 찾는 방문객들의 이목을 사로 잡는 동시에 이곳의 정체성; 금판매에 대한 정보를 직관적으로 전달한다. 이와같은 파사드 디자인은 삼각형태의 판넬을 다양한 방향으로 배치, 반복시킴으로써 (블링블링한) 반짝이는 금의 형상을 효과적으로 구현한다. (동일한 부재를 가지고 얼마만큼 비정형적인, 유니크한 형태를 구현하느냐가 관건이다. 커스텀할 수록 가격은 올라간다.) 그리고 건물 모서리에 위치한 출입구는 명확한 동선의 전달은 물론 마치 동굴에 들어가는 듯한 장면을 전달, 채굴에 대한 모티브를 동시에 전달한다.
눈에 띄는 외관과는 달리 인테리어 디자인은 매우 모던하게 구성된다. 바닥과 천장을 포함한 모든 요소가 블랙으로 디자인되는동안 내부에 비치된 각각의 금판매소는 스포라이트를 통해 방문객들의 소비 및 유입을 촉진시킨다.
reviewed by SJ,오사
Liong Lie Architects collaborated with Leaders against routine to design the Gold souk, a cave-like building that has retail space for 29 gold dealers and goldsmiths in Beverwijk, The Netherlands.
CLIENT – The Bazaar in Beverwijk, The Netherlands, the biggest indoor market of Europe, is our client. The Goud souk (“Gold souk”) will be the new building for the gold dealers and goldsmiths, who now gather each week-end along the Goudstraat (“Goldstreet”) at the Eastern Market of the Bazaar.
DESIGN – The exterior is defined by a 35 meter long facade that explains the visitors in a glance what they can find here: all that glitters is gold! The entrance is clearly marked. Here, the ‘nugget of gold’ has opened up to provide access to the ‘cave’ where the real golden treasures are safely displayed.
Contrary to the exterior of the building, which is very visible and prominent, the design of the interior is very modest. Everything is black, even the reflective floors and ceiling. In combination with the lighting, the attention is directed to the shining of the displayed jewelry of the gold dealers! And in the end, that is what it’s all about.
The building and its surroundings are designed in such a way with safety and ‘crash’ protection as part of the design. The inverted pyramids aren’t just functional – because of their triangular form they also enhance the design of the facade and match with the character of the Goud souk.
EXECUTION – The golden facade of the Goud souk consists of relief panels with a triangular pattern. By repeating these panels throughout the whole facade with a varied orientation, a very diverse facade emerges, a real eye catcher. Thanks to the lighting between the panels, the golden facade shimmers day and night.
The power of the layout design of the interior of the Goud souk is the simplicity: the faceted form of the display cases provides a very large show case surface and excellent visibility. The displays of the jewelry are in fact extended into the hall.
PHASE – The Goud souk is completed beginning of 2015. The client and future tenants are very positive and enthousiastic about the plan, especially about the design and the visual experience. Only one big hall, with just gold dealers, a very strong concept for both tenants and visitors of the Goud souk. And all this in a building that looks like a gold bar, with a secret cave inside, containing the loot of the forty thieves.
from contemporist