*애크니 스튜디오 서울 플래그쉽 스토어 [ sophie hicks ] acne studios' seoul flagship within translucent lightbox

known for their attention to detail, experimental use of materials and an emphasis on tailoring, stockholm-based fashion house acne studios have opened their korean flagship in the heart of seoul’s cheongdam district. designed by british architect sophie hicks, the design celebrates and reflects the clothing brand’s paired-back and refined aesthetics. on the outside, the standalone building is visualized as a restrained and translucent lightbox. clad fully with polycarbonate panels– emphasizing the soft diffusion of light from within – the scheme exudes a ghostly yet minimalist character and obscures the contrasting layout of the interiors.

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organized over two levels, the interiors is enveloped in exposed concrete and supported by four pairs of columns in the same material. restricting the use of embellishment and décor, the focus is on the men and women’s ready-to-wear clothing on display. reflecting the pattern used on the boardwalks adjacent to the stockholm archipelago, texture has been added to the concrete by imprinting the surfaces with rough timber. along with having no windows, mechanical equipment, ducts, and pipes have been placed on the roof. cultivating a distinctive atmosphere, the result is a pristine environment that is purposely disconnected from the outside.

from  designboom