스위스 방수포 가방 브랜드 FREITAG는 이번에 상해에 문을 열었는데 눈부신 메가폴리스는 FREITAG의 독창적인 상품이 이 지역 주민들과 잘 어울릴 수 있게 설계되었다. 정교한 선반 시스템을 포함하여 브랜드의 미니멀리스트 인테리어 디자인을 특징으로 한 이 곳은 구내에 수리공장도 갖추고 있어 해외출하가 필요하지 않다. 이곳 새로운 FREITAG 스토어에는 1100개 이상의 개별 설계된 가방이 존재한다.
The Far East called, and FREITAG boldly answered. The Swiss tarp bag brand had been present in China with a string of depositories for quite some , but decided to step up its presence with a standalone store, and quite obviously, it has opened its doors in Shanghai. The teeming megalopolis arguably is most receptive to trends and styles from oversees, and FREITAG‘s unique merchandise resonate well with forward locals. The store is operated by its local reseller and lifestyle store Harbook+, and is located in the city’s former French concession. Occupying 150 sqm. (1,615 sq.ft.) spread across two floors of a cubic concrete structure, and features the brand’s signature minimalist interior design, including its elaborate shelving system. Also to be found on the premises is a repair unit, so bags won’t have to be shipped overseas. The new FREITAG store carries no less than 1,100 individually designed bags.
from retaildesignblog