*브랜드를 인테리어 소품으로 활용한 홍콩 페리터미널 내 작은 카페-[Puddle completes concrete coffee shop at Hong Kong's Star Ferry terminal]

일본 스튜디오 Puddle은 홍콩의 Kowloon 지역에 있는 페리 터미널 건물 내 작은 카페 아라비카(Arabica)를 설계하면서 기존의 구조와 일치하도록 흰색과 콘크리트 그리고 밝은 목재 표면을 사용했다. 이 카페는 스타 페리 터미널 빌딩 (Star Ferry Terminal Building)의 최상층에 위치하고 있는데 깔끔한 미니멀리스트 인테리어로 유명한 Puddle이 설계한 만큼 내부는 카운터를 제외하고는 바닥에 아무것도 거의 없는 심플한 정방형의 공간으로 탄생되었다. 브랜딩- 이 것이 이번 카페 디자인의 핵심 요소인데, 카페의 상징인 "%" 로고가 있는 커피잔 수백개가 인테리어 소품이고, 에스프레소 기계 앞엔 아라비카 문양이 있따.

Japanese studio Puddle has designed a coffee shop inside a ferry terminal building in Hong Kong's Kowloon area, with white, concrete and light wood surfaces to match the existing structure.


The tiny cafe, % Arabica, measures 17 square metres and is located on the top level of the Star Ferry Terminal Building on the Kowloon side of Hong Kong's Victoria Harbour.

Designed by Tokyo-based Puddle, the cafe is notable in its clean minimalist interior, which intended to work around the site's existing materiality.

The entrance is defined by a glowing % logo glows, placed across a white built-in unit that conceals the cafe's roller shutter front facade.


Inside is a modest, square room with hardly anything on its floors, except for a counter that houses all of the cafe's workings. From here, employees greet customers, processes payments and prepare the coffee.

The cabinet is wrapped in pale green tiles with a white countertop, and positioned in front of a windowed wall that has another large % logo across it.

"The % logo is a pared-down symbol of perfectly formed coffee cherries on a branch," said a project description.

A white espresso machine has the Arabica text across its front, with hundreds of coffee cups that bear the % logo placed on top.

Branding is a key element to Puddle's design of the coffee shop. Small graphic touches can also be seen on the floor, across custom-made umbrellas, and on other branded products.

A rear wall is covered in concrete to match the floors, which seamlessly blend in with the rest of the building. Arranged across the wall are numerous glass shelves with wooden supports, which symmetrically display coffee bags.


Designed by CMSFactory.NET