*상점 빈티지 인테리어 디자인 [ AIM Architecture ] HARMAY HK

고전의 현대적 재해석. 재료의 물성을 그대로 표현하는 인테리어 디자인은 노출콘크리트를 바탕으로 스테인레스 선반장의 앙상블로 이루어 집니다. 한의원에서 사용하는 약선반을 모티브로 재해석한 스테인레스 선반은 미니멀한 공간감과 정갈한 디스플레이를 보여줍니다.


HARMAY HK is a minimalist store interior located in Hong Kong designed by AIM Architecture. Inspired by the old-school chemists, this Hong Kong apothecary meets modern day boutique where visitors feel the unexpected elevation of shopping and the callbacks and comforts of the digital age convenience. Walking in, stainless steel drawers line most of the walls, giving the space an orderly and calming presence. Where the area is not even about shopping – because these days, shopping merely is scrolling and clicking, anyway – but instead, it’s about discovery. This innovative and bold approach to retail conceives a space for exploring and discovering hidden treasures. Subtle signage guides guests to open drawers, revealing the products inside. Walking up towards the second floor, space is left untouched, as found.

It is rough and even raw to the senses, immersing you in the tactile experience of traditional shopping. Here stainless steel mirrored cabinets are suspended from the ceiling, reflective surfaces hide their existence. With their rubber insides and the found space, they engage in a powerful dialogue creating an intimacy with the products, placing them straight into the hands of our shoppers. Hong Kong is notoriously cramped, but despite its smallness, the two floors are spatially connected through the omnipresent rough brick walls, concrete ceilings and the continuous floor creating an unanticipated and spacious illusion. The stainless steel powder room echo’s this, with its glass wall, guests might second guess its function, but then a well-placed curtain creates playful privacy, leaving just feet exposed. One of the benefits of online shopping is knowing what you want, click on it, and it’s delivered.

Photography by Dirk Weiblen


from leibal

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