[ cinimodstudio ] Snog

Cinimod Studio is pleased to announce the successful opening of their first ‘SNOG’ store in London.  ‘SNOG’ is a specialist food outlet that exclusively sells pure frozen yogurt, and is the first one of its kind in the UK.    The design brief was to create a new high-end interior that was uniquely British and wholly original.

Working closely with the client, StudioUribe, and the branding agency ICO Design, Cinimod Studio has designed a store that is excitingly fresh, and with a unique digital twist.  The concept was to evoke the feeling of a perfect never-ending summer. The interior is deliberately quirky, with a photographic grass floor and a ‘digital sky’ which adjusts the mood of the store perpetually throughout the day and evenings.

The primary interior surfaces are all of standard architectural finishes that have been ‘tweaked’ to perform new design functions.  The seamlessly printed ‘grass’ floor is a commercial first, as is the digital ceiling with its fully integrated services.  For the white glass walls ICO Design has created a graphic interpretation of British flowers.  At ground level, the ‘Shitake’ stools from Moroso, designed by Marcel Wanders, work with the bespoke marble tables on turned wood bases to create a contemporary and relaxed take on garden furniture.

SNOG is the first store to feature a fully digital ceiling, which has been seamlessly inserted as a key element within the design.   Over 3,000 individually controllable LEDs have been deployed behind a Barrisol stretched plastic ceiling in order to create a bright light box video surface.  Digitally captured and manipulated clouds move gently across the store, with their colour and speed determined by the time of day.

Click here for more photographs of the Snog Pure Frozen Store.   SNOG was also recently front cover of Design Week - see full story here.

In addition to designing the first store now open, Cinimod Studio is delighted to have been appointed as the lead architect and lighting designer for the future SNOG stores, opening soon across London.

For more information, visit the official website www.ifancyasnog.com, or even better why not stop in for a Snog? It’s all happening at 32 Thurloe Place, South Kensington.

Design Consultants:

Architecture and Lighting : Cinimod Studio Ltd.

In design collaboration with : StudioUribe

Branding and Graphic Design : ICO Design

A/V Design and Installation : Inspired Dwellings

from  cinimodstudio