[ Giorgio Borruso Design ] Fornari Group Offices - Milan

Giorgio Borruso Design of Marina Del Rey, California, designed the new airy and fluid headquarters for Milano’s Fornari SpA (Fornari Group).
 
Located in the Navigli section of Milan, the 35,000 square-foot building was converted from the historic porcelain workshop of the centuries-old Richard Ginori brand.

The Fornari family’s road to fashion fame started in the mid 1940s from footwear manufacturing. It entered the fashion apparel business in 1998 and has since flourished in other fashion, design and lifestyle brands, including the Fornarina fashion concept stores across Europe and the U.S.
 
The main entrance of the headquarters on Via Morimondo opens to a space lit by color-changing LED lights that seems to suck the visitor gently into the reception area. The open space is flexible, airy and fluid with rounded corners, curved edges, transparent partitions and unexpected waves of color. The hard and exposed concrete floors and steel structure contrast beautifully with the wavy feel of the new walls, partitions and staircase.

There is also a slight, vertigo-inducing sense of controlled imbalance, of not being completely sure what is floor, what is ceiling and what is wall. This was the intention of Giorgio Borruso designers describing the result as “Giving the illusion that there is no gravitational force; that you can walk on any surface; you can rotate the system ninety degrees, and it still works.”
 
The Italian architect and designer Giorgio Borruso is known for experimenting with and testing the boundaries of form, shape and structure throughout his career. He has won awards for product design, retail design, architecture and interior design. His famous retail work includes the tortellini-shaped shoe fixtures for Fornarina and the cocoon-like fitting rooms for Miss Sixty.

from  thecoolhunter