설치물이 인상적인 리테일 샵이다.
설치물 자체는 샵의 강한 인테리어적 요소로 작용하여
샵의 분위기, 컨셉을 말해주는 오브제로 사용되고 있다.
또한 슈즈를 진열하여 올려 놓을 수 있도록
설계되어 리테일 샵에서 중요한 상품을 팔기위한
요소로도 작용한다.
이렇듯 강한 오브제를 이용하여 시선을 잡은 후
그 시선을 상품으로 연결시키는 일련의
처리방법은 마케팅적인 디자인 생각없이는
힘든 일이다.
상업적 디자인과 예술적 디자인의 경계는
존재한다. 하지만 그 경계를 무너뜨리는 순간
돈과 예술성 두마리 토끼를 잡는 디자인 되지 않을까?
From Hermès in Paris to Mulberry in London, retail stores these days are not only inventive with their offerings, they’re also revving up the design quotient for their spaces. Opened last year, the shoe company Camper’s stylish shop in Sevilla, Spain, was designed by the hip Barcelona-based architecture firm Miralles Tagliabue.
Inspired by the silhouettes of shoes and their curvilinear forms, the firm created a number of undulating showcases—from the long bench-like structures to the dividers between the display shelving—to add texture to the walls and the overall space.
The MirallesTagliabue team also visited the Camper headquarters in Majorca to witness first-hand the shoemaking process and how one piece of leather can be sculpted into a three-dimensional object. The trip thus subsequently influenced the free-form shapes that dominate the store.
The main material used in the space consists of MDF boards that have been cut to shape, which were then paired with a series of reflective surfaces that resemble the distorted mirrors seen in amusement parks. The shoes are displayed accordingly on top of these gently uneven structures—some of which look as if they are floating just slightly above the floor—giving the space a thoroughly retro vibe.
Overhead light fixtures that appear almost snakelike with their exposed wiring reiterate the theme of curves throughout the store.
from chictip