created as part of a large-scale print advertising campaign for MTV europe, 'download bar' exhibits a typical online download bar, composed entirely of figures of music supporters and musicians. the project was developed by german designer patrick ackmann with advertising agency oglivy & mather, under the creative direction of stephan vogel
, matthias storath, helmut meyer.
the scenario showcases the fans pushing their musical heroes into a corner, a metaphorical depiction of the problems faced as a result of illegal downloads.
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