*엠포리아 쇼핑몰 [ Wingårdhs ]Emporia

엠포리아 도시개발 프로젝트는 Malmö 남측, Hyllie 지역에

오피스, 하우징, 리테일을 포함하는 복합문화 개발 프로젝트로

역주변에 위치한 쇼핑몰 일부분이 선완공되어

지역주민들의 문화 및 쇼핑을 제공하고 있다.

여기 새롭게 문을 연 엠바 엔터란스는 그 화려한 파사드

-판테온을 연상시키는 심도 깊은 홀의 형태는 다크브라운

컬러의 커튼월이 미려한 곡면을 형성하며 완성된다.-

를 통하여 역주변의 관광객들을 유입시키는

시각적 장치로 쇼핑몰의 고유한 캐릭터를 형성한다.

이러한 형상은 빠르게 변화하는 이곳의 기후를 투영하는 그릇으로

도시개발 프로젝트의 시작점을 알리는 스타트 포인트로

사람들을 유입시키는 출입구로

디자인 된다.

reviewed by SJ

Emporia is first and foremost an urban planning project in which offices, housing, and retail come together in a mixed-use development along Boulevarden and Stationsgatan in Hyllie, on the south side of Malmö. The main idea of our winning competition entry was to hide inward-looking retail behind a wreath of residential and commercial buildings. The whole shopping complex would thereby eventually become integrated into the fabric of the city.

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Architects: Wingårdhs
Location: Hyllie Boulevard 19, Malmö, Sweden
Architect In Charge: Gert Wingårdh, Johan Eklind, Joakim Lyth
Graphic Design: Jennie Stolpe
Interior Architect: Helena Toresson
Area: 27000.0 sqm
Year: 2012
Photographs: Tord-Rikard Söderström

It is a huge development, of which only the corner building with the Amber Entrance has yet been completed. This entrance will be the only part of the Emporia shopping center that remains visible when the development is completely built out. The idea of lining the streets with mixed-use buildings demanded a strong form that could attract visitors from Station Square to come in and shop. A sequence of vaults from a previous competition proposal, along with a memory from the Pantheon, reemerged in a bronze-ochre tone. Double-bent glass encloses the diagonal slit that cuts through the building. Here the weather of the Öresund Strait, its fast-moving clouds chasing glimpses of sun, becomes present and tangible.

The diagonal entrance from Hyllie Station Square leads deep into the block. Inside, retail is organized around a three-story figure eight. Shops are grouped together around boldly colored atriums, each with a different theme. On the north side of the complex, a ramp leads into a rainbow-colored parking garage (for 2500 cars) with direct access to the figure eight. To the east is a surface parking lot (for 500) right outside the supermarket.

The rooftop park is designed as a bit of cultivated nature. Its vegetation (sedum, prairie grass, and trees) and its sun-facing, wind-sheltered patios are accessible from both inside and outside the building. The hills that provide protection from the wind are actually hiding mechanical rooms. In the future the roof will be developed with outdoor dining and a spa facility—like amusement parks, shopping centers need to offer new attractions at regular intervals.

Emporia can expand upward and to the west, but not in any of the other directions. The freestanding residential buildings facing Boulevarden have yet to be built, as do those that will stand atop the podium along Stationsgatan on the south side.

Emporia’s interior challenges established shopping center conventions. Its bold colors and bent sightlines break with the norm, as do the project’s size and ambition—which have made it possible to do custom designs for everything from ceilings, floors, and storefronts to signage, ropes of hanging plants, furniture, and cast glass door handles.

Our motto has been “no intermediate scale”—because that is the realm of the products on display. Large-scale patterns and intricate details characterize the interior. The terrazzo floor is typical of this approach, with its oversized triangular joint pattern, its gradual shift from white to graphite in seven steps, and its flashing inclusions of colored mirror glass. The design has been wrought with extraordinary attention to detail, down to the leather-wrapped handrails and the color of the stitching on the built-in seating.

Emporia also includes a quantity of art seldom seen in a commercial environment. A lighting installation (ninety-nine bollards) by Petteri Nisunen and Tommi Grönlund lifts the Amber Entrance, bronze sculptures by Joep van Lieshout and a glass art piece (4 x 81 m) by Silja Rantanen adorn the Sea Entrance, and a line painting on film at an extremely outsized format (20 x 114 m) by Per Mårtensson clads the façade of the parking garage. On the interior is a series of photos by Signe Maria Andersen.

from  archdaily