*스타벅스 기차 SBB railways debuts starbucks' first on-board concept store

달리는 기차 안에서의 커피한잔의 여유. 스위스 철도회사 SBB와 스타벅스와의 협업 프로젝트로 탄생한 스타벅스 기차는 달리는 기차에서 스타벅스 매니아를 위한 즐거운 시간을 제공한다. 50명분의 좌석을 준비한 기차 내부는 스타벅스의 고유한 인테리어 디자인으로 연출, 움직이는 커피하우스로 탈발꿈한다.

reviewed by SJ

starbucks has recently introduced a new concept store for coffee consumption. the beverage brand has collaborated with swiss railway company SBB to introduce their first commercial shop on a train. the new space has been designed with a focus on comfort and functionality, providing a lounge-like experience for travelers to relax and enjoy their journey on. the car is split between two levels, outfitted with a color palette influenced by coffee shades and tints – from dark roasted brown beans to white steamed milk colorways – and provides seating for 50 people. the exterior of the red and white train facade is branded with the starbucks logo including additional graphic design motifs, such as white icons to represent menu items like espressos and muffins.

the first starbucks train is scheduled to run from geneva airport to st.gallen in switzerland on november 21 at 06:36am.

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SBB reinvents the railway experience with starbucks on a train from designboom on Vimeo.

it was an incredible and rewarding challenge to design our first ever starbucks store on a train,’ explains liz muller, director of concept design for starbucks. ‘we had to combine functionality and beautiful design, whilst taking into account a variety of factors such as constant movement of the train, space limitation and stringent safety regulations. this is one of the smallest espresso bars and stores we have ever designed and is a result of a unique collaboration of experts, including local designers and engineers from SBB.’

from  designboom