젊은 생각, 젊은 공간. 청춘은 나이로 구분 짓는 것이 아니라 생각에 차이에 따라 구분된다. 여기 젊은 청춘의 다양한 소셜활동을 보장하는 제너레이터 호스텔을 살펴본다. 국제적인 호스텔 체인으로 그 특유의 독창적인 에너지와 지역내 전통과 문화를 결합, 독특한 문화공간을 생성하는 제너레이터의 일관된 디자인 방향은 이곳 런던 호스텔에도 고스란히 적용된다. 국제적인 디자인 팀 중 토론토 팀과 로컬 디자인팀의 협업으로 이루어진 인테리어 디자인은 런던시내 활기찬 거리의 다이나믹함을 고스란히 투영, 제너레이터의 독특한 문화밴드를 생성한다. 여기에 러셀광장 내 경찰서 근방에 위치한 지리적 특징으로 인근에 위치한 코벤트 가든, 레전트 공원, 브리티쉬 뮤지엄을 도보로 이용 할 수 있는 장점을 지닌다. 청춘공간을 지향한다.
reviewed by SJ, 오사
Generator offers cool, stylish and affordable accommodations. Their overall creative direction and design language has been crafted by DesignAgency, led by partner and Generator’s Creative Director, Anwar Mekhayech. Each location has its own unique style that reflects the local spirit and culture of its host city, while also maintaining a common aesthetic, and an emphasis on bold and exciting social spaces.
The restyled Generator London updates the original flagship of the growing chain of urban design hostels with Generator’s signature energy and a distinctly modern flare. Located in a former police station in Russell Square, a quick walk from Covent Garden, Regent’s Park and the British Museum, the interiors were refurbished to express the dynamism of London’s bustling streets.
The new design concept created by Anwar Mekhayech and his team from Toronto-based DesignAgency, in partnership with local architects ORBIT and Shoreditch-based art collective Acrylicize, plays with bold graphics, rich patterns, and British cultural icons to covey the spirit of London’s streets, weaving strands of history, culture and styles within Generator London’s diverse social and intimate spaces.
The design layers spaces, experiences and styles, while also aiming to form a cohesive interior that will invite, entertain and encourage travellers to make connections, relax, party, hang out and feel as though they have a comfortable home away from home. Generator London is the essence of this new brand of hostels, with industrial, classic, modern, graphic, mod design styles and a subtle homage to the history of London and its local flavor.
from contemporist