두개의 상징적인 브랜드; 디즈니, 스타벅스의 협업으로 탄생한 스타벅스 플래그쉽스토어는 디즈니가 선사하는 마법같은 공간을 테마로 두개의 스토리라인을 하나의 공간 속에 투영한다. 물리적으로 이격된 디즈니랜드와 스타벅스를 하나로 묶는 작업은 매장내 설치된 70인치 터치스크린을 통해 링크, 인터렉티브 스페이스를 창출한다. (디스플레이 패널을 통해 실시간으로 디즈니랜드의 곳곳을 살펴보며, 고객들은 직간접적인 체험을 하게 된다.) 그리고 스타벅스의 아이텐티를 정의하는 각종 디자인 그래픽은 다양한 방법으로 벽면에 디스플레이 되며 이곳만의 고유성을 이야기 한다. 이번 플래그쉽스토어의 또다른 특징은 LEED를 만족시키는 건축환경 구축으로 지속성장 가능한 공간 구현은 물론 쾌적하며 안락한 커뮤니티 스페이스를 방문객들에게 선사한다는 점이다. 이러한 공간은 100퍼센트 LED조명, 재활용 목재( 오크, 메이플), 페목을 커팅해서 만든 커뮤니티 테이블, 그리고 레몬잔디로 이루어진 루프가든을 통해 구현된다.
reviewed by SJ,오사
Starbucks
senior designer David Daniels has sent us photos of their recently
completed contemporary designed location in Downtown Disney, Orlando,
Florida.
It begins with a blank piece of white paper.
When
Starbucks senior designer David Daniels is challenged with creating a
new store, he starts sketching chairs or a table setting and thinks
about all the meaningful moments that will happen in the space.
“My
imagination runs wild, and as I draw I think about how somebody might
meet the girl of their dreams there. All sorts of things could happen
there, if only the walls could speak,” said Daniels, as he looked at the
original drawings for Starbucks new store in Downtown Disney West Side
at Walt Disney World Resort near Orlando, Florida.
The
nearly 4,000 square foot store is a new page in the collaboration
between two iconic brands. In March of this year, Starbucks and Disney
teamed up to open the first company-operated Starbucks location at
Downtown Disney in Anaheim, California.
Daniels,
the lead designer of the Orlando store, says both locations are the
result of the “magic” that can happen when two storytelling companies
work together to design distinctive, memorable experiences for
customers.
The two
Disney Orlando and Anaheim Starbucks locations share another special
bond. For the first time, Starbucks is connecting customers through
in-store interactive touchscreens. The 70-inch digital display panels –
one in each Starbucks store – use built-in cameras to create chalk
sketches of guests and their surroundings. Customers in the Disney World
Starbucks will be able to interact with those in the Disneyland
location.
“We know the
value of having that moment of connection over coffee,” said Daniels.
“This is the beginning of connecting our stores globally through
technology so you could share a cup of coffee from coast-to-coast.”
Starbucks at Downtown Disney in Orlando has several other features that make the store “extraordinary,” he said.
While
the space includes stunning artwork of metallic Venetian plaster that
depicts the Starbucks coffee origin story, Daniels is most pleased with
the store’s environmental features.
The
new site is Starbucks 500th LEED (Leadership in Energy and
Environmental Design) store. The standard, developed by the U.S. Green
Building Council, is a rating system for the design, construction,
operation, and maintenance of green buildings. LEED certification is
just one component of energy and environmental design for the Starbucks.
With 18 in-house design studios, Starbucks integrates local relevancy
and sustainability into store design and operations around the globe.
Among
the elements of sustainable design at the new store at Walt Disney
World Resort: 100 percent energy-efficient LED lighting; reclaimed oak,
maple and other materials used throughout the store; community tables
made from salvaged trees; a green roof consisting of hundreds of lemon
grass plants.
“We had
all the grass grown in a nursery and we fed it with compost from our
coffee grounds from a nearby Starbucks store. This gesture is one of the
many ways we’re able to tell our story,” said Daniels.
Soft
clumps of moss might tell the grandest tale of all on a living wall at
the Walt Disney World Resort Starbucks. Industrial designer and artist
Paloma Teppa, based in Miami, created a replica of the Starbucks Siren
logo out of moss. The moss art installation is a touch of Disney-like
whimsy that brings a piece of the tranquility from a forest to a
Starbucks store, inviting customers to enjoy the serenity of the natural
world for a moment.
The
location is also the first Starbucks Reserve® Store at the resort,
offering rare and exquisite small-batch coffees from around the world.
The store is equipped with the Clover® Brewing System and four Mistrena
espresso machines. Elegant bar seating encourages interaction between
Starbucks baristas and customers. The store also has a more expansive
food case than most cafes, and 30 Starbucks partners (employees) per
shift serving customers.
Daniels,
who has spent the past few days getting the store ready to open, said
his favorite part of designing a Starbucks is when partners arrive to
stock the store.
“They
have this great energy and they’re like the actors on the stage, if you
will. They’re so important in creating a space that people want to be
in,” he said. “That’s what this is all about for me.”
from contemporist