태국 유명한 주방회사 MK의 새로운 프로덕션 오피스는 27년의 역사를 새롭게 정의하는 뉴 브랜드 레드 트레이 'CONDO'를 시각적, 건축적으로 구현한다. 아무렇지 않게, 랜덤하게 적층된 듯한 6개의 레드블록은 사용자 (각기 다른 분야의 직원들 )의 효율적인 공간활용을 위한 기능적 조닝과 브랜드의 상징적인 형태구현을 통한 심볼화를 충족시키며 다음과 같은 프로그램으로 구성된다. 이러한 전시, 오피스, 미팅, 컨퍼런스, 실험 및 전이공간은 다크 레드 알루미튬 복합 판넬을 이용한 커튼월 공법으로 구축되는 동시에 내부환경의 지속성을 위한 패시브 디자인이 적용된다. -직사광의 유입을 방지위한 건축물의 배치 및 차양 시스템 적용, 부족한 조도환경을 위한 북측 파사드 대형창 설치- 여기 레드블록; 오피스와 쌍을 이루는 전면부 외부 랜드스케이프 및 설치물은 주야간 드라마틱한 시퀀스를 연출하는 장치로 기업 이미지 상징을 연장한다. -원형 대형 폰트내 설치된 육각 타일을 이용 픽셀화된 이미지는 팬위의 다양한 음식물을 형상화한다.-
reviewed by SJ,오사
To celebrate the transformation of a private organization to a brand
new public company, MK Restaurants Group PCL decided to establish a new
Central Kitchen, CK5. MK Restaurants is widely known in Thailand for 27
years for serving high quality, affordable hot pot meals as well as
pioneering many innovative movements. It was the first restaurant chain
to implement the use of electric pots, handheld ordering devices,
induction stoves, self-ordering table tablet technology, robot service
staff, and etc.
One of MK’s earliest creations that eventually become its brand
signature is the red trays, also called the “condo,” that are able to
stack up vertically, allowing easier storage, convenience in serving,
and extra space on the dining table. Designed by the owner himself since
the early days of the business, it proves an inventive substitute for
the impractical round plates. The use of the red condos is now common in
every hot pot restaurants throughout Thailand, and is often imitated by
the competitors.
Architects: Agaligo Studio
Location: Samut Prakan, Thailand
Area: 3,023 sqm
Year: 2013
Photographs: Spaceshift Studio
Landscape Architecture: OpenBox
Interior Design: Storage Studio
Lighting Design: Studio Accent
Engineering: EEC-IE, A+ Consultants
Graphic Design: Work In Bangkok
CK5 project is located on Bangna-Trad highway. The infrastructure is
designed to embrace the brand signatures of MK and is composed of two
buildings attached together— the Central Kitchen and the main office
building. The client made a requirement that this project not only be
just another industrial kitchen with an office, but also a live museum
to welcome visitors who are interested in MK Restaurant’s efficient food
production and distribution system. On top of that, the client
requested that the office building play the “leading actor” role of the
project.
To fulfill this excitement, from the architectural point of view, MK needed a new building with a lucid formal expression in order to capture the public attention. The design should demonstrate that the company has achieved another level of success and that it is ever ready to progress to the grander realm. Fresh, interesting, meaningful, and above all, easy to read should be the keywords of this building’s architecture. The concept of “Red Boxes on The Move” was therefore proposed to the client in the first meeting. It was so well received that it has never changed ever since.
The building consists of six red functional boxes: exhibition, office,
meeting, conference, experiment, and transition. Dark red aluminum
composite panels were used for external wall cladding. Certain-coded
dark red color was purposely selected to reconcile with the color of
MK’s signature condo. The building is oriented to avoid direct sunlight
while the large windows are positioned to face the north in order to
admit natural light, reducing the use of artificial bulbs. The
circulation of the building was designed to allow visitors to be able to
closely observe the food production system without interference and
also to participate in certain stations during the facility tour. VRF
(Variable Refrigerant Flow) air conditioning system was installed
throughout the building for better energy saving. Positive air pressure
is maintained at all times to ensure moisture and unwanted matters and
germs do not enter the building.
Landscaping also plays a significant role to enhance the core concept.
The area around the main office building represented a hot pot table. A
large, shallow pool in an oval shape was laid out to symbolize a suki
pot. The tiling pattern was derived from a boiling pot full of food
ingredients. Through computer programming, a pixelated image was
generated to produce a series of tiling matrices, and using this series
to govern the overall pattern, colorful hexagonal tiles were then
meticulously arrayed on the inner side of the pool.
The interior of the building mainly adopted the open planning concept.
The main staircase is wrapped from ground level to the top floor with a
translucent screen made of more than 2,000 reclaimed old-unused pot
lids. The meeting rooms of the same shape of the condo were discreetly
exhibited around the main stairs. Built with glass walls printed with a
gradient white pattern, the setup provides semi-privacy as well as
suggests an ambience of boiling steam, having its white gradient
covering the lower part of the glass. Additionally, in guiding the
guests around the office space, directions are advised via the graphics
on the floor, leading visitors to the Central Kitchen through a
transitional hygiene room and an introductory mini theater.
Since the whole infrastructure supports a full work operation at night due to its food production nature, guests usually start their visit around 4am, a rather unusual operating time for an office building. This requirement calls for an intensive lighting design for both exterior and interior spaces. The lighting design for the exterior supported the architectural forms, and therefore, there is no visibility of light sources, and only planes, masses, objects, and spaces are lit. Meanwhile, the interior lighting design plays another role. The interior lighting gives a sense of glow from the inside out. Interior light sources are graphically arranged to conform to the room functions and furniture layouts in order to celebrate the activities inside the building.
from archdaily
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