*7일동안만 운영되는 바오바오 팝업 스토어 issey miyake unveils bao bao platinum in seven day only pop-up store

since its inception in 2000, issey miyake’s bao bao line of handbags and pouches have become a staple in the functional fashion market. fifteen years on, and the collection is still innovating, with a new group of platinum-finished products just released. to accompany the announcement, issey miyake asked japanese design studio moment to create ‘bao bao’, a seven day only pop-up store in an unstated department store.

the space is enclosed by a square mass of connected helium balloons. platinum in color, the small forms are an odd spectacle in the historical, stately department store. asides from their impossible-to-miss reflective surface, each is vibrated by the constant flow of air conditioning and passersby. chosen for their associated lightness and geometric qualities, they are a simply embodiment of the new line. 300 balloons are present in the pop-up storefront.

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from  designboom