폴란드 포츠난 지역건축가 ASW가 설계한 PURO 호텔은 다양한 시공간이 함께 합니다. 지정학적 위치, 역사적 장소 그리고 지금의 공간. 네오 바로크 양식의 포츠난 스키 궁전 맞은편에 위치하며, 이전 산업시대의 붉은 벽돌 공장이 자리한 장소 입니다. 이러한 맥락을 현재에도 유효하게 연속시키는 디자인은 레트로한 감성과 현대적인 레퍼런스들이 함께 버무러지는 인테리어 디자인으로 구현됩니다. 과거와 현재를 버무려 미래의 모습을 투과하는 미래지향적인 호텔입니다.
The Polish city of Łódź is best known for being the centre of the country’s textile industry – textiles are after all the reason why it grew from a sleepy settlement in the 19th century into Poland’s third largest city. The city’s reputation as an industrial township though obscures a vibrant cultural scene that goes back at least a century. Did you know for example that the country’s first cinema was born in Łódź or that the city is the home of the State Film, Television, and Theatre School? The recently opened PURO Łódź hotel, the latest venture by design-led hospitality brand PURO Hotels, aims at showcasing this little known aspect, most notably through its own in-house cinema, which hosts weekly movie nights, and a comprehensive collection of artworks by local creatives displayed throughout the premises. Lest you think that the hotel’s offerings are only cerebral in nature, take note that guests also have at their disposal two wholesome eateries, a rejuvenating spa and fully-equipped gym, and a DJ-presiding, cocktail-serving rooftop terrace with sweeping views of the city.
Occupying a purpose built building designed by Poznań-based ASW Architects, the hotel couldn’t be better located, both geographically and symbolically: standing opposite the lavish Neo-baroque Poznański Palace, and Manufaktura, a redbrick factory complex that typifies the town’s extensive industrial infrastructure (the city’s cultural and industrial history is literally reflected in the hotel’s glass façade). The complementary forces behind Lodz’s development, industry and culture, are also echoed in London-based multidisciplinary design agency SUPERFUTURES’s interior design where retro and contemporary references meet a post-industrial chic aesthetic. The result is a forward-looking hotel that interweaves past and present to project a picture of the future.
Similarly to PURO Kraków Kazimierz, the hotel boasts an eclectic collection of artwork encompassing fine art photography, retro film posters, and contemporary paintings, dispersed throughout the public spaces and guest rooms. The collection not only creates a truly unique environment but also showcases the talent of local creatives, many of whom have been commissioned to create work exclusively for the hotel. One such artwork is the grand, cinematic mural by graphic designers Illcat and Maciej Polak which greets guests on the top of the grand staircase. Smaller in scale but as striking are the illustrations that Ola Niepsuj and Bartosz Kosowski have created for the hotel’s 130 guest room, inspired by Łódź’s famous interwar pioneers of avant-garde art, Katarzyna Kobro and Władysław Strzemiński, and the contemporary kilims and handwoven wall hangings by local studio Tartaruga that animate the hotel’s seven suites.
The artwork collection is expertly paired with a selection of mid-century inspired contemporary furniture and light fittings from the likes of esteemed manufacturers Verpan, Fredericia and Kettal, as well as iconic pieces from Carl Hansen & Søn, Gubi, Muuto, Fogia, Moroso and Magis, while a tailor-made selection of colourful and graphic hand-tufted rugs from Kasthall further enhances the décor’s painterly ambience.