*코스메틱 브랜드 플래그쉽 스토어 [ DOMANI Architectural Concepts ] Sculpture Gallery

반응형

여성 화장품 브랜드 “Meunier Technology Beauty”플래그쉽 스토어 인테리어의 방향은 감각적이며 육체적인 그리고 매혹적인 조각상들이 가득찬 갤러리와 같은 공간연출에 있다.
이를 위해 미니멀한 회색공간은 바탕이 되고, 비정형적인 콘크리트 덩어리와 금속의 날렵함이 오브제가 되어 공간을 채운다.

Guangzhou based design studio DOMANI Architectural Concepts has a reputation for minimalist sophistication which marries a forward-looking, contemporary aesthetic with timeless appeal, so it makes perfect sense that cosmetology brand “Meunier Technology Beauty” commissioned the studio to design its flagship store in Shenzhen, China. Conceived as a reflection of the complexity of the female identity and the intertwined concepts of gender and sex, creative director Ann Yu conjured an ascetic yet dramatic space of sculptural enchantment and subtle contradictions that immerses guests into a dreamlike environment more akin to an avant-garde sculpture gallery than a beauty clinic.

The store’s interior design is underpinned by a stripped-back, minimalist sensibility that nevertheless belies a rich amalgam of contradictions: slender, lightweight metal and glass furnishings converse with chunky blocks of concrete; smooth, curvaceous forms are set against rugged, craggy textures; and shimmering, polished brass surfaces are juxtaposed with muted expanses of cement. Far from saturating or confounding the senses, these antagonistic statements in mass, form and texture are harmoniously combined into a sculptural composition aided by the mirrored ceilings and the mellow daylight filtering in from the building’s glass facade. More than an architectural gesture of minimalist elegance, the contradictory sensibility of DOMANI’s interior design poetically alludes to the complexity of the female identity and the intricacies of contemporary feminism, as well as reflects the antagonistic yet symbiotic relationship of external and internal beauty.

The sculptural quality of the interior design is primarily based on the collection of bespoke furniture by A&V, the studio’s design brand, which range from slender, undulating brass benches and razor-thin brass table tops that seem to be suspended mid-air thanks to a glass base, to the deconstructed composition of concrete volumes in the lounge area. The latter is a sculptural installation of abstract expressionism but it’s also a metaphor for the complexity of the female psyche: softly curved and delicately sculpted yet heavyset and robust with “damaged” spots that represent the “scars in the historical evaluation of feminism”.

from yatzer

728x90
반응형

이 글을 공유하기

댓글(0)

Designed by CMSFactory.NET