*비치 리테일 샵 [ MAKE Creative ] Little Joe Woman at The Beach House

장소가 가지고 있는 장소성이
내부로 투영되는 공간의 확장성은
상점에서 외부의 손님을 내부로 끌어들이는 중요한 요소로 작용한다.
외부와 내부를 구분짓는 경계가 사라지면
자연스럽게 고객이 동선은 원활해지고 그만큼 매출에도
지대한 영향을 끼친다.
시드니 해변가에 위치한 리테일샵은 이곳 장소가 가지고 있는
바다를 모티브로 하여 공간의 확장성을 꾀한다.
특히 내부 벽면을 디스플레이하는 플라이우드는
물고기 비늘과 같은 패턴으로 하는 강한 디자인 어휘를 사용하며,
천장에 매달린 스피어 조명 또한 어부의 그물과 같은
뉘앙스를 풍기며 바다에 대한 컨셉을 은연중에 이야기한다.
이렇게 디자인 어휘는 형태적 아름다움을 추구하는 것이 아니라
실질적인 가치 추구에 목적을 두고 이루어줘야
실질적인 값어치를 하는 것이다.

reviewed by SJ

Plywood shingles create fish scales on the walls of a clothes store at Bondi Beach, Sydney, while spherical lights hang from the ceiling inside fishermen’s nets.

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Australian architects MAKE Creative designed the shop interior for retailer Little Joe, in line with the branding style developed by ex-model Gail Elliott.

Shingle-covered walls are a feature of every Little Joe Woman store.

The fishing nets are in fact made from cords of black satin.

Walls inside the changing rooms are lined with a montage of photographs.

Austrian architects Superblock have also designed a building featuring scale-like cladding - see our earlier story here.

The latest Little Joe Woman store is located in the Beach House, a new arcade development that links the beachfront of iconic Bondi beach with the eclectic retail precint behind.

The Little Joe Woman brand, designed by ex-model Gail Elliott, has its origins in the Hamptons, origins that are reflected in the screen clad in shingles, an element that is repeated and reinterpreted in every Little Joe Woman store.

In the Bondi store, the store is housed in an exposed concrete shell, with a curved screen of raw plywood shingles wrapping around the space. The clothes display units act as a counterpoint to the unfinished quality of the space, with their sleek white powdercoat finish.

A contemporary reworking of glass fishermans’ floats forms an intriguing lighting installation over the main sales counter, adding to the urban beachside aesthetic. Created in-house by MAKE, a series of opaque glass spheres are knotted together with black satin cords.

The changerooms are lined with a signature collaged wallpaper created by MAKE especially for the Little Joe Woman stores. The wallpaper is built up from a series of layered sheets reproducing elements from Gail Elliott’s eclectic inspiration boards.

from  dezeen