*컵케잌 전문 리테일샵 [ Mim Design ] Joy Cupcakes

조이 컵케잌샵은 유기농 재료를 이용하여 핸드메이드 제품을 취급하는
작은 베이커리 전문점이다.
소프트 컬러와 핸드메이드로 구축된 재료는 자연주의를 표방하는
상점의 메인컨셉으로 아이들은 물론 성인 남녀의 미팅의 장소로도
활용 가능하다.
컵케잌을 전문적으로 하는 상점의 이미지를 적극반영한
무겁지 않은 인테리어 디자인은 상점을 이용하는 고객들의
발길을 멈추게 한다.

reviewed by SJ

    Joy Cupcakes evokes memories of a “home” style kitchen with a palette of soft colours and handmade tiles providing an organic backdrop to the products; cupcakes produced with all natural ingredients.

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    Joy Cupcakes prides itself on using all natural ingredients, and in turn the interior design reflects that “natural” feel using warm timbers, soft colours and hand crafted materials. The product was to take centre stage, with the interior as a complementary backdrop to the product and the ‘Joy Cupcakes’ brand. The store, like the project objective, was to install a sense of joy and happiness.

    Custom pieces were designed to enforce the product and the brand, such as:

    - Custom pendant light fittings signifying a “cupcake” design that takes advantage of the high ceilings, with a shade that can be adapted to a table lamp for kiosk style fitout.

    - Custom stools and tables reinforcing the soft colours of the handmade tiles.

    - Custom design to the benchtop creating a “doiley table cloth” style look.

    - Timber peg rails line the walls to create a custom merchandising display system that is in keeping with the “home” kitchen feel in which various kitchen utensils can be hung.

from  contemporist