지역적 특색을 아이텐티 하는 새로운 크리스마스 트리가 벨기에 하셀트시 메인광장에 설치됩니다.
9미터 높이, 5000여장의 백색 접시와 컵을 이용하여 만들어진 거대한 트리는
백색 또는 금색 빛을 띄며 광장 중심부를 가득 메우고 있습니다.
특히 이러한 트리가 갖는 상징정 의미는 도시문화를 새롭게 정의하는 도구로써
접시와 그릇에 담기는 향기롭게 맛있는 음식을 은유적으로
표현하는 장치로 사용됩니다.
이렇게 벨기에 하셀트시는 '맛의 수도'로 새로운 도시문화를 창출하게 됩니다.
아마도 이러한 프로그램이 한시적인 설치물에 국한되지 않고 지역적 문화와
상업 전반에 걸친 도움이 있어야 제대로 도시문화로 정착되지 않을까 하는 염려를 해 봅니다.
reviewed by SJ
Inge Vanluyd and Stefan Vanbergen of the creative agency Mooz, have designed a Christmas tree made out of porcelain plates and cups.
You can visit the tree in the main square of Hasselt, Belgium, until January 6th, 2013.
According to custom, every year at the beginning of December a traditional Christmas tree adorns Hasselt’s main square. But this year it looks a bit different.
In collaboration with local residents the city of Hasselt has made an impressive ‘Taste Tree’ out of old white plates and cups. White porcelain with a gold or blue design has also been incorporated. The Christmas tree is 9 metres high and 6 metres in diameter. The tree is made up of around 5 000 items of crockery.
So who came up with the idea? Inge Vanluyd and Stefan Vanbergen of the creative agency Mooz: ‘At home we all have odd plates and cups which just don’t go with anything and as a consequence never find their way out of the cupboard. We noticed that friends and family also had ‘spare’ plates hanging around the house. This was enough to get us thinking about a creative destination for these everyday objects. That’s how we ended up with a porcelain Christmas tree in the city of Hasselt (Belgium) ‘The Capital of Taste’. We decorated the tree with objects which would otherwise have remained invisible’.
‘Such a Taste Tree naturally fits in very well in the Capital of Taste’, explains Karolien Mondelaers, Alderman for Culture. An awful lot of Hasselt’s inhabitants clearly feel the same way. In their hordes they brought along their ‘odd’ plates and cups. The result is an original tree which, with any luck, will regularly bring inhabitants, visitors and shopkeepers together over the Christmas period over a drink or a friendly chat!’
from contemporist