영화 속의 한장면처럼, 그 공간을 밝히는 조명은 다시 시간을 만듭니다.
LZF Lamps’ inventive 2016 campaign, Telling Tales, features a collection of stories wherein the lamps support and illuminate the lives of the story’s characters. The award winning, internationally acclaimed company was founded by Marivi Calvo and Sandro Tothill twenty years ago after they designed a lamp for their home in Valencia, Spain, from wood veneer which they discovered had an ethereal quality to diffusing light. Timberlite, the ecologically treated veneer they’ve since developed, allows the wood to be hand bent into every shape their unstoppable imaginations allow —from a suspension lamp inspired by Agatha Christie, to the giant Koi Lamp the firm designed and unveiled at Milan’s Euroluce/Salon del Mobile in 2015.
Inspired by the work of American painter, Edward Hopper, Masquespacio studio suggested that the images of the Telling Tales campaign, which was conceived and directed by Marivi Calvo, bear the same rusty colour scheme and rich, stylized tone as the artwork. Meanwhile, Alfred Hitchcock’s 1954 film, Rear Window, became the starting point for the campaign’s images, photographed by Maria Mira and Cualiti, to resemble still frames from a film. Through the words of writer and novelist, Grassa Toro, that accompany the campaign, these glimpses into the private world of the characters don’t reveal their full story, but are merely snapshots, as if a spectator is catching glimpses of them from a distance.
from yatzer