랜턴 상징주의에서 영감을 얻어 탄생한 설화수 플래그샵의 디자이너들은 스파 시설에서 지하를 아울러 루프탑 테라스에 이르기까지 샵 전체를 아우르며 장관을 이루는 황동 조형을 탄생시켰다. 샵 주변을 거니는 방문객들에게 자연스럽게 빛으로 표현한 랜턴의 황동 격자무니가 통합적이면서도 조각같은 조명 설비로 그 역할을 담당하고 있다. 인테리어의 나머지 부분 또한 따뜻한 느낌의 재질인 나무와 패브릭으로 마감하였고, 회색의 스톤 타일을 사용함으로써 단단하면서도 빈 공간감을 주고 또한 무거우면서도 가벼운 느낌의 흥미로운 감각을 나타내고 있다.
Shanghai-based design studio Neri&Hu Design and Research Office has developed and implemented this stunning concept for the new flagship store for Asian skincare brand Sulwhasoo in Seoul, Korea. The five-storey store, which is housed in a 2003 building, was completely renovated and decorated according to Sulwhasoo’s identity and ethos whilst also being based on the three principles of identity, journey and memory. With the wish to also incorporate Asian culture and traditions in their design and the spatial experience they developed for the store, Neri&Hu ended up with a very characteristic Asian symbol, namely the lantern which for them lights your way in the dark, but also signals the beginning and the end of a journey.
Inspired by this lantern symbolism, the designers created a spectacular brass grid that flows throughout the store, from the spa area in the basement all the way up to the rooftop terrace. Representing the light that guides visitors around the store, the lantern grid which helps them find the way also acts as an integrated, sculptural lighting installation. Referncing perhaps Sou Foujimoto’s ethereal 2013 Serpentine Pavilion or the visual illusion of Ai Weiwei’s “Forever Bicycles” installation, this “lantern grid” is visually captivating, adds texture and volume at places without being solid and heavy while also functioning as a shelving system at points, framing the Sulwhasoo beauty products as if they were precious objects. The rest of the interior was finished with warm materials like wood and Kvadrat fabrics, while the use of grey stone tiles for the stairs and interior walls creates an interesting play between solid and void, heavy and light.
from yatzer