*소리 입면에 맺히다. 방콕 하드락 카페 [ Architectkidd ] Hard Rock Cafe Facade

만나다: 소리와 건축
방콕에 위치한 하드락 카페의 새로운 파사드는
우리에게 또다른 즐거움을 안겨준다.
눈에는 보이지 않지만 소리는 무형의 풍부한 볼륨감과
깊이를 가지고 있다.
소리의 볼륨은 리드믹컬한 음악선율에 따라
파동치며 굵은 웨이브 선을 만든다.
이와 같은 파장의 곡선은 스틸 캔틸레버 웨이브 구조물로 구현되어
유형의 웨이브 패턴으로 시각화 된다.
여기에 곡선을 따라 흐르는 블랙미러 판넬을 부착하여
소리와 건축이 만나면서 발생되는 경계라인을
건축물과 거리사이에서 발생된 다양한 반사 빛을 산란시키며
버퍼스페이스를 발생시킨다.
이것은 무형의 소리와 유형의 볼륨이 만나 하나의 형상을 이루어 내듯이
거리의 다양한 액티브(무형)와 건축물,공간(유형)이 서로의
관계를 이해하며 자연스럽게 싱크되는 디자인 장치를
은유적으로 표현한 것이다.

reviewed by SJ

The Hard Rock Cafe in Bangkok marks a new approach for the venerable Hard Rock brand. Designers Architectkidd and Prinda Puranananda have completed the new restaurant in the Siam Square district of Bangkok with focus on connecting music and architecture. The starting point of the project were the shapes, rhythms and structures of sound. Their interpretation to physical forms and materials in the new design was the result of a creative collaboration that combined a variety of disciplines from design to branding, furniture and street art.

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Architects: Architectkidd / Udomsak Komonvilas, Jariyawadee Lekawatana, Luke Yeung
Location: Bangkok, Thailand
Project Year: 2011
Project Area: 550 sqm
Photographs: Courtesy of Architectkidd

This approach is expressed in the design of the building facade. By studying the forms of music and sound, the Architectkidd team visualized waveforms that became the starting point for the facade design. The results are materialized in a curved cantilever steel structure with reflective black panels that aim to create a more “tactile” presence on the street and for the pedestrians walking by.

There was also an emphasis on re-using materials throughout the project, which retained parts of the existing building structure. On the exterior, the new facade panels are angled so that in some places the existing building is revealed from behind. In the interior, the two floors of the restaurant have been upgraded with the latest comforts and technological features. The furnishings and fittings contrast with the overall space in which the walls and ceilings have been removed and emphasis placed on the live music and the performance stage.

Throughout the restaurant, the cafe pays tribute to artists from its musical memorabilia to the commissioned graffiti on the second floor. The performance stage features a larger area for the band performers and a custom-fabricated backdrop by product designer Anon Pairot. As one of the highlights of the interior, this stage wall is made from recycled aluminum re-cast into solid modules.

Where wood was used in the restaurant, efforts were made to retain the existing finishes from before the renovation and to also introduce reclaimed timber on the exterior.

from  archdaily