*화웨이 플래그쉽 스토어 인 파리 [ Lonsdale ] Huawei’s First Flagship in France

미래지향적인 이미지와 엘레강스한 분위기가 함께 보인다.
플래그쉽 스토어가 표현해야 하는 선두적 이미지와 위상을 함께 고려한 결과로 보인다. 특히 방문객들에게 소비지향적인 공간의 성격보다 체험공간으로써 공간을 제공하는 점이 흥미롭다. 제품을 소개하는 영역보다 브랜드 이미지를 전달하는데 초점이 맞추어져 있는 듯 하다.

Located at 9 Boulevard des Capucines, just around the corner from the Place de l’Opéra, Huawei’s first flagship in France represents 900m2 of elegant modernism –a perfect combination of Haussmannian spirit and contemporary design, of technology and art.

A large arch at the outside of the store frames the entrance and welcomes visitors inside. The interior itself is a place of discovery and experience that showcases a wide range of products and highlights all the brand’s newest releases in the most immersive way possible.

An iconic 6m high chandelier, composed of LED blades and mirrors that diffuse an “ambient” content, extends from the ground floor to the 1st floor, offering shop-goers a museum-like ambience. A definite must see!

Design: Lonsdale
Photography: Jacques Giral

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