*레고하우스 Bjarke Ingels Lays Foundation Brick at LEGO House

레고 브릭이 지향하는 체계적인 창조적 구성은 이번 프로젝트에 적용된 BIG의 컨셉과 일치한다. 이는 브랜드가 추구하는 가상의 세계; 레고 플레이를 가시적인 현실로 구현, 드라마틱한 시퀀스를 연출한다. 이를 구성하는 레고하우스는 다양한 레고의 체험공간으로, 카페, 유니크 레고 스토어 그리고 2,000sqm면적의 퍼블릭 광장과 오픈 루프 테라스로 구성된다. 특히 최상층에 위치한 갤러리는 '키스톤'으로 이번 프로젝트의 가장 핵심적인 조각으로 제안된다. 어린이들 뿐만 아니라 전연령에 걸쳐 사랑받는 레고를 직접 만날 수 있는 체험공간 레고하우스는 연간 25,000명의 방문객을 목표로 제공될 예정이다. 어린이에게는 놀이의 친구, 어린들에게는 영원한 친구로.

reviewed by SJ,오사

BIG’s design for the LEGO House was directly influenced by the LEGO itself, with the bricks being used to model the building, resulting in a design which is clearly inspired by the formal possibilities of the toy which it celebrates. The gallery at the very top of the design is modelled after a gigantic LEGO brick, labelled the ‘Keystone’ by BIG. Inside, the LEGO House will feature multiple ‘experience areas’, a café, a unique LEGO store, and a 2,000 square metre public square, as well as several open roof terraces. LEGO Group hopes that the LEGO House will host approximately 250,000 people annually.

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The LEGO® House / BIG from ArchDaily on Vimeo.

“For me the LEGO brick embodies the notion of systematic creativity – that the rigour and rationality of the LEGO brick allows children of all ages infinite possibilities to create their own worlds and to inhabit them through play,” Said Bjarke Ingels. “We have been inspired by the modularity of the LEGO brick to create the LEGO House. It will appear like a cloud of interlocking LEGO bricks that form spaces for exploration and exhibition for its visitors within. On the outside the pile of bricks form the roof of a new covered square as well as a mountain of interconnected terraces and playgrounds.”

“I am very passionate about play and how children learn through playing with LEGO bricks. This is essentially the LEGO idea and what the LEGO House is all about. I look forward to see the long time dream of having one place where anyone can experience the LEGO idea come true,” said Kjeld Kirk Kristiansen, grandson of the founder and current LEGO Group owner.

from archdaily